Merriam-Webster explains: Something that is manifest is easy to perceive or recognize, and a manifesto is a statement in which someone makes his or her intentions or views easy for people to ascertain.
A Mission or Vision Statement is focused on the the goals of an organization and high level vision of its aspirations. Most companies have them; post them on the wall; insert them in employee handbooks; post them on their intranets; and some even share with their customers… but most forget them once they’re drafted.
While Jerry Maguire called it a Mission Statement, it was really a Personal Manifesto. He called out issues, clarified aspirations, redefined methods, and gave clear reasons for them. It outlined a massive shift to the culture of the business. Now he certainly didn’t get rewarded with his rogue messaging approach, but just imagine if such a document was collaboratively drafted and shared from the top of any organization!
To hold ourselves accountable, the Real Collaboration Rocks team has composed a Collaboration Manifesto. Here’s a link: Collaboration Manifesto. If the content resonates with you it’s a good sign that our approach will align with your company culture or your target culture! Please feel free to share – this document is intended to inspire and focus efforts to collaborate where ever it resonates.
BONUS: Great read from Inc.com from 2015: Forget Mission Statements. You Need a Manifesto Instead.
Real Collaboration Rocks LLC 